Sunday, March 25, 2012

Hoyu's Latest Hair Care Duo, Sweetia

With Hoyu's latest hair care duo, Sweetia , have no fear of harsh heat and chemicals damaging your tresses when you unleash styling creativity to your crowning glory. Infused with nourishing ingredients , Sweetia delivers a silky soft texture to locks damaged by intense heat and frequent coloring .

New Shampoo and Treatment from Hoyu Professional's Award-Winning Color Care LX Range to Rejuvenate Colored Tresses Exposed to Intense Heat and Harsh Chemicals

Enter Hoyu Professional's Sweetia Shampoo and Treatment Duo - the latest addition to its award-winning Color Care LX range. A salon hair care duo for home use, Sweetia restores natural softness to dry, damaged, colored hair which has been mechanically styled by heat or chemically treated.

Japan's leading hair color experts, Hoyu, espouses healthy and lustrous hair as the foundation to creating the hair style you desire. Therefore, Sweetia is designed specially to repair damaged hair which has been exposed to intense heat from mechanical styling, frequent chemical treatments or harsh styling products to deliver a soft, silky texture. No more battling with tangles or brittle ends - Sweetia helps women maintain and care for damaged tresses effortlessly.

Carrying a host of beneficial ingredients such as Beeswax, Theanine, Taurine and Lanolin, Sweetia revives and strengthens damaged hair from inside out. Infused with two additional new elements, Polyquaterium-47 and Hydrogenated Palm , protein bonds weakened by heat from mechanical styling are forged and restored. Hair regains its natural shine and bounce, making it irresistible to touch.

An extension of Hoyu's Color Care LX collection, Sweetia also embodies the benefits of its predecessors, Color Care LX's Rich and Stylish lines. Caring for your hair's health, Sweetia restores your hair to its natural pH level of 4.5 to 5.5 within seven days of your hair dye session. It also sustains the vibrancy of your hair color with every wash.

Adding to the appeal of Sweetia is its lovely fragrant floral scent , which offers a refreshing hair wash experience that relaxes the mind as well. Together with its bright and chic rosy pink packaging , Sweetia makes caring for styled up hair a pampering treat and an absolute cinch .

Hoyu Sweetia Shampoo ($34.00 for 200ml) and Treatment ($34.00 for 200ml) will be available at Hoyu Professional partner salons from April 2012. For salon listings, please call Hoyu at 62272018.


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