Wednesday, March 19, 2014

L’Oreal Paris new EverStrong Hair & Scalp System and L’Oreal Paris Extraordinary Oil

L'Oreal Paris launched 2 new hair care innovations that promise a truly botanical experience that Rejuvenate, Nourish and Protect our hairs.

It was my privilege to be invited to the event held by L'Oreal Paris at the Lime House.

Firstly, allow me to share about L’Oréal Paris Hair Expertise EverStrong Hair & Scalp System™ which targets hair that shows signs of hair loss and needs extra strength and volume.

Clinically tested for stronger and thicker hair in 30 days, the new EverStrong Hair & Scalp System™ revives hair to the strength and volume it truly deserves with the complete regime from this thickening range.

How it Works
The EverStrong Hair & Scalp System™ targets the signs hair loss by getting to the root of the problem. Outside of genetic predisposition, Unhealthy Scalp and Breakage are the two most common causes of hair loss. EverStrong Hair & Scalp System combats hair loss by giving unhealthy scalp the cleansing and purifying treatment it truly needs.

1. Unhealthy Scalp – A common problem, unhealthy scalps are usually caused by the clogging of hair follicles due to excessive sebum production combined with pollutants and leftover styling products. Hair stand is trapped and unable to grow or becomes thinner. Overtime, less hair grows out, resulting in hair loss.

2. Breakage – Hair breaks easily, weakened overtime by chemical processes.

L’Oréal Paris Hair Expertise understands that hair and scalp require gentle care and thorough cleansing for healthy hair growth. Delicate hair strands and sensitive scalps easily fall victim to sulfates, a harsh cleansing agent over-strips natural oils, leaving hair and scalp dry and deprived of natural nutrients.

Hair Expertise EverStrong Hair & Scalp System™ is 100% free of sulfates, harsh salts and parabens; 100% vegan; and enhanced only with natural botanicals. L’Oreal’s patented Amino Acid Complex fortifies weak, thinning hair to create density while caring for the scalp. This hair care range is also infused with the natural aromatic properties of ingredients like Rosemary and Mint, to further invigorate the senses and energize your hair.

Rosemary: Commonly used in recipes for hair growth stimulation and is known to help hair grow faster and prevent baldness. It also helps soothe dry, sensitive scalp and prevents dandruff.

Mint: A well-known scalp and follicle stimulant, mint is also often used in aromatherapy to invigorate and revitalize the senses.

A crucial step in the system is the EverStrong Thickening Tonic, which helps to energize the scalp and penetrates deep into the hair fibre to fortify it. Scalp is cleared of excess sebum and residue from styling products, promoting a healthy foundation that encourages hair growth.

Directions for Use:
The L’Oréal Paris EverStrong Hair & Scalp System™ comes complete with shampoo, conditioner and tonic treatment.
1. Cleanse: Gently massage EverStrong Thickening Shampoo onto wet hair and scalp to clarify scalp. Rinse thoroughly.
2. Condition: Gently massage EverStrong Thickening Conditioner onto wet hair and scalp. Leave on for 1-2 minutes and rinse thoroughly.
3. Treat: Spray the EverStrong Thickening Tonic onto roots over the entire head and gently massage into scalp. Do not rinse.

Retail Price:
L’Oréal Paris EverStrong Thickening Shampoo (250ml/59ml): $14.90/$3.90
L’Oréal Paris EverStrong Thickening Conditioner (250ml/59ml): $14.90/$3.90
L’Oréal Paris EverStrong Thickening Tonic (150ml): $29.90

Next, allow me to introduce the L’Oréal Paris Extraordinary Oil with added UV Filter Protection
and is lighter than ever before.
Longer lasting hair colour that’s vibrant and dazzling is now just a pump away! The same miracle hair care treatment now caters to the woes of coloured and permed hair. Extraordinary Oil +UV Protection is the new variant to the best-selling Extraordinary Oil.

Enriched with UV Filter Protection, experience the difference in texture as the oil works the roots, promising extraordinary sleekness, luminous shine and a weightless touch.

Extraordinary Oil+UV Protection is bottled with L’Oréal Paris’s winning concoction of six flower extracts – Flax, Tiare, Rose, Lotus, Chamomile and Matricaria, infused together with additional UV Filter Protection. The formula helps moisturise hair, breathe life into limp hair and protects hair colour against fading.

The Sun & its Effects on Hair:
Prolonged UV exposure can break down our hair proteins, causing hair to look dull and weaken hair. This takes place when moisture (which is ever present in the form of water vapour in the surrounding air) and sunlight, hair's other great enemy, combines to accentuate the negative effects on hair. Melanin degradation is encouraged and sun linked decoloration intensifies. Keratin itself is altered, making the hair fragile and easily damaged. This process is also commonly referred to as hair oxidization.

Quick Fact: Hair takes up water even without bathing in the sea, showers or shampooing. In fact, it is permeable to water vapour which is always present in the surrounding air to a greater or lesser extent. This is what makes hair so much more difficult to manage in humid weather.

How To Use:

Before Coloring Your Hair
Use Extraordinary Oil +UV Protection to prepare your hair for color treatment. Apply a few drops of Extraordinary Oil +UV Protection to your hair the night before. Hair will be deeply nourished and well-prepped for color treatment so hair will not be left dry and brittle.

 Before Blow Drying
The moisturising benefits of Extraordinary Oil +UV Protection, protects hair from the aggressions of heated styling tools. To apply, use a comb that will allow the oil to glide and gently penetrate the hair fiber.

 Mix It With Your Hair Mask
A minimum of once a week, bring out the natural beauty of your hair with Extraordinary Oil +UV Protection. Mix Extraordinary Oil +UV Protection with your hair mask. Wrap your hair in a warm, moist towel so the products can penetrate deeply. Rinse in cold water after five minutes.

 As a Finishing Touch
Apply a few drops of Extraordinary Oil +UV Protection as a finishing touch or touch-up during the day to keep your hair looking neat, fresh and constantly nourished.

Retail Price:
$26.90 for 100ml

Retails in supermarkets, pharmacies, and departmental stores island-wide starting March 2014

During the event, I also got to try flower arrangement for the first time. Some of the plants which were used are ingredients in L'Oreal Paris hair care products.

This is the final product of my 'artwork' and I'm pretty impressed with my product even though I have no experience and knowledge about how to arrange flowers. :))

I have been using these hair care products for a few weeks now and I would say that I am a lover of L'Oreal Paris Expertise hair care products as they help to strengthen my weak and brittle hair, and the L'Oreal Paris Extraordinary Oil also helps to tame my frizzy hair ends giving my hair the healthy glow.

I highly recommend these products to you. Try them and explore the key to stronger, fuller hair with L’Oreal Paris new EverStrong Hair & Scalp System and embrace the nourishing goodness from the new L’Oreal Paris Extraordinary Oil + UV Protect!

Follow me on Instagram and Twitter: @SimYvonne

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