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Sunday, February 16, 2014

Unveiling of The Secret Garden by TSUBAKI and SENKA

Entering the Secret Garden to discover the new releases by TSUBAKI and SENKA.

Created in the Autumn of 2010, SENKA is a young and uprising brand which lives to serve the needs of women who want simple yet effective skincare. Through extensive research, SENKA continually strives to develop safe, environmental-friendly and allergy-free products that truly satisfy its customers not only with its highly affordable price but premium quality.

Launched in 2006, TSUBAKI has been leading the hair care market in Japan with a record total number of shipments of over 270 million units. Over the years, TSUBAKI established itself as a brand created to serve the beauty of Japanese women’s hair while enhancing the attractiveness of Japanese women.

With its three key ingredients, TSUBAKI hair care products aims to bring about shine and lustre to the woman’s tresses to complement the beauty she exudes from within.
Melanin Hole Repair Ingredient, Arginine, repairs the melanin holes as it restores the inner structure of the hair fibre that allows light to be reflected evenly to create beautiful shine and lustre.
UV Protective Ingredient – It helps to reduce daily UV radiation and protects the hair from UV damage.
Selected Camellia Oil – An oil known for its uses to repair the hair cuticle while retaining shine and elasticity, it smoothens and softens the hair fibre, allowing hair to reflect light beautifully.


At the event, TSUBAKI launched its out-of-bath leave-in treatment series for the first time in Singapore – Damage Care Hair Emulsion, Damage Care Hair Water, Shining Hair Water; while SENKA unveiled the Speedy Perfect Whip.

Brand Executive (TSUBAKI and SENKA) of Shiseido Singapore Co (Pte) Ltd, Ms. Jasmine Ling shared on how the TSUBAKI Out-of-Bath leave-in treatment series complements the existing In-Bath series. “The Damage Care Hair Emulsion encompasses a new highly penetrative boost formula where repair and moisture ingredients are blended with penetrative essence for improved permeability to restore suppleness and lustre from root to tip. The Damage Care Hair Water on the other hand, instantly repairs dry and brittle hair while protecting against UV exposure during the day. As for the Shining Hair Water, it instantly replenishes moisture and shine to make it silky smooth and lustrous.”

She also introduced the new SENKA Speedy Perfect Whip explaining that, “It’s fuss-free, instantly creating thick, creamy foam with just one pump. With the new cleansing technology, dirt and foam separates from the skin quickly and easily without stripping away essential moisture.”

Instantly creates thick, creamy foam for deeper cleansing
o Creates thick, creamy foam with one pump
o New Cleansing Technology -
o Removes dirt/ impurities and oil gently and effectively without stripping away essential moisture
o Quick and easy rinsing (half the time required!)
o Moisturizing ingredient- White cocoons
o Leave skin soft, smooth and moisturized
o Suitable for all skin types

Directions to use: 
Take an appropriate amount (about 2 pumps) onto wet palms, spread the foam across the entire facial area in circular motion and rinse off thereafter.

Retail Price: S$13.90/150ml, Refill Pack S$10.90/130ml

Available exclusively in Watsons.


Developed using the latest technology, the Out-of-Bath series will be introduced to complement the existing In-Bath series, as well as to provide the complete suite of hair care for Asian women.

A leave-in treatment, the Damage Care Hair Emulsion encompasses a new highly penetrative boost formula where luxurious repair ingredients are blended with the penetrative essence for improved permeability. The ingredients penetrate deep into the core of each hair shaft to repair and restore suppleness and lustre from roots to tips without leaving any sticky residue.
Ingredients:
Selected Camellia Oil: For shine and protective care
Tsubaki Amino: Penetrative Repair
Camellia Repair Butter: Penetrative Repair & Moisture
Melanin Hole Repair Ingredient: Repairs damaged melanin caused by UV-rays/ chemical treatment
Penetrative Essence: Medium for ingredient penetration

■How to apply evenly
To prevent irregular application, spread the 1st pump onto the palms and work through the hair. Then, spread the 2nd pump onto the palms and focus on areas that require extra application.

■How to prevent flat hair
(Particularly recommendable to those who have soft and fine hair) Refrain from applying large amount inappropriately and unevenly. Start application from the damaged tips and gradually work upwards to the roots to avoid flat hair.

■How to reduce volume or prevent dry hair
(Particularly recommendable to those who have thick and voluminous hair) Apply an appropriate amount to wet hair and dry it with a hair dryer. Then, spread a small amount onto the palms and apply on bottom half of the hair to reduce the volume

Retail Price: S$16.90/100ml
Available exclusively in Watsons.


Created to instantly repair and protect against damage, the Damage Care Hair Water makes hair elastic and lustrous right from roots to tips.
Results:
1. Repairs dry and brittle hair for a smooth feel and manageability right to the ends
2. Leaves a hint of camellia and green fragrance
3. Protects hair against UV exposure during the day

Repair/Moisture/Shine
Damage Care Hair Water contains Camellia Repair Oil, a blend of camellia oil and camellia butter extracted from nutrient-rich camellia seeds, to repair the core of each hair shaft and at the same time, replenish moisture to make hair elastic and lustrous.

Repair
With TSUBAKI Amino as an ingredient, the Damage Care Hair Water is able to penetrate and repair damaged hair to leave hair moist and manageable from roots to tips.

Directions: Hold the spray nozzle 5 - 10 cm away from your hair and spray generously to moist the hair. Comb/ brush the sprayed hair before drying with a hair dryer or allowing hair to dry naturally.
Hair became moist and manageable upon application.

Retail Price: S$16.90/250ml, Refill Pack S$13.50/220ml
Available exclusively in Watsons.


A new addition to the Shining series, the Shining Hair Water instantly replenishes moisture and shine to the hair, making it silky smooth and lustrous.
Results:
1. Creates silky smooth hair without oily feel
2. Leaves a hint of camellia, honey and fruit fragrance
3. Protects hair against UV exposure during the day

Shine
The Shining Hair Water is incorporated with Select Camellia Oil to repair damaged hair surface and to create a protective coating, providing hair with a rich radiance.

Moisture
Blended with Camellia Leaf Essence and Hyaluronic Derivative, the Shining Hair Water has the ability to seal in moisture throughout hair right to the core to leave hair sleek and manageable from roots to tips.

Directions: Hold the spray nozzle 5 - 10 cm away from your hair and spray generously to moist the hair. Comb/ brush the sprayed hair before drying with a hair dryer or allowing hair to dry naturally.
Hair becomes more lustrous and shiny upon application.

Retail Price: S$16.90/250ml, Refill Pack S$13.50/220ml
Available exclusively in Watsons.


Hop on to Watsons today to check out these products. They will surely blow your mind once you have tried them! I simply love the scents of these products and their effectiveness according to their promises.
xoxo, 
Yvonne 
Follow me on Instagram and Twitter: @SimYvonne

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