Sunday, July 8, 2012

Review: Dominate Hair Styling Waxes

My male readers, this post is something for you but ladies, you can use it too as I've used it to set my curls :)

This brand, called Dominate® is a new and affordable salon-quality brand that males in Singapore can add to their grooming arsenal. Latest in the men’s toiletries market in Singapore is the number 1* youth hairstyling brand in Australia and New Zealand – Dominate®.  

*Winner of 2011 FHM Fashion & Grooming Awards for best hairstyling brand by FHM readers across Australia and New Zealand.

Dominate® contains natural ingredients from New Zealand for best hair care and style.

Combining new technical holding polymer technology and organic New Zealand ingredients such as New Zealand Organic Halloysite Clay (Kaolin) for strong support and hair strengthening; New Zealand Organic Beeswax for best conditioning; and New Zealand Lanolin for gentle protection for dry, weak hair, Dominate® provides optimal style support for modern head turning looks while conditioning the hair and scalp naturally.

Dominate® comes in 3 different variants, and makes styling a breeze without the need for extra styling aids or unnecessary touch ups.

Firstly, let me introduce Re-work which has medium hold and low shine.

Properties: Allows for touch ups and re-working of styles throughout the day. The thicker formulation helps to add hold to the style through all day. Works best with shorter hair styles. Firmer formulation provides flawless style and support. Lasts all day long for worry free hassle.
Look: Low shine. Natural finish for flexible styling. Medium Hold

In Re-work, the main ingredient is New Zealand Lanolin which conditions and soothes both hair and scalp, protects dry and weak hair. It feels comfortable on the hair with non- greasy feel.

The colour of Re-work comes in a light yellow colour that reminds me of the cream of a lemon puff biscuit. Scent wise, it smells like citrus candy. For the holding strength, this product holds on to the hair rather well, and not much of the wax is needed during each use for creating a natural looking hairstyle, so a container of 85g is able to last a long time. Throughout the day, if you need to touch up the style of your hair, you can melt the wax and style again with slight wet hands.

Every product comes with a tight lid so as to keep the wax in good condition. Remove the lid before using the wax and remember to put the lid back after use.

Next up, is the Out of Bed which won the FHM Fashion and Grooming Awards in 2011 for Best Hairstyling brand. The product has a stronger hold as compared to Re-work and has minimal shine.

Out of Bed:

Properties: Strong hold which lasts all day for modern, creative styles. Easy use formulation yet washes out easily. Organic Halloysite clay strengthens the hair cuticle.
Look: Dry look, with minimal shine due to the Halloysite Clay. Perfect for matte and grungy bad boy looks.

In Out of Bed, the main ingredient is New Zealand Organic Halloysite Clay (Kaolin) which strengthens the hair and gives a strong style support for modern looks.

The colour of  Out of Bed comes in grey-ish colour that looks a little like cement. Scent wise, it smells like carbonated drink. For the holding strength, this product has a stronger hold and it gives a dry look such that people can't tell that you are using a wax to hold and style your hair. For guys with slight longer hair, yet you want to spike your hair to a natural look, Out of Bed is the one that would work for you.

The last Dominate product that is available in Singapore's shore is Spike-It. Spike-It has an extreme hold with medium shine.


Properties: Extreme hold that sets hard. Easy use formulation yet washes out quickly. Medium drying time formulation, allowing extra time for easy styling and creating before drying. Suitable for medium to longer hair for old-school looks.
Look: Medium Shine. Stiff and extreme looks, even ultimate spikes are easily achievable.

In Spike-It, the main ingredient is New Zealand Organic Beeswax. Organic Beeswax coats and conditions the hair shaft, gives a protective coating against the elements and supports holding power.

The colour of  Spike-It is in light pink, a sweet looking colour. Scent wise, it smells exactly like Boots Hawaiian Islands Pomegranate & Avocado Body Butter. For the holding strength, this product has much a stronger hold yet it does not feel greasy on the hair. This product comes in a slightly more watery texture as compared to the other 2 Dominate products and spreads out on the hair easily but it takes awhile to dry. The holding power sets in when the wax is semi-dry. This product is great of creating spikes but if your hair is too long and heavy, the spikes won't be able to last.

Overall, the 3 variants available in Singapore come in different holding strength for different hair length; Re-work for short hair, Out of Bed for slightly longer hair and Spike-It for medium to longer hair, yet all 3 variants work to give you natural looking hair style with low shine, unlike those Gatsby hair styling products that give stiff looking hair. Choose the products according to your needs and you're on your way to a perfect hair style that you want.

Dominate hair styling products are available in NTUC and Cold Storage and retail at S$9.99 for a 85g size tub.


1 comment:

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